NFRC Bolsters Member Support with All-New Awareness Campaign
Members can now download a library of graphics detailing the benefits of using an NFRC registered business, as well as a campaign video that can be shared on social media or hosted on their website.
“We understand the effort it takes to create and produce this kind of material, not to mention the time, creativity and possible financial investment needed.
“A recent survey found that over 90% of our members are proud to be NFRC registered contractors, and we believe in supporting them to promote this to potential clients,” said Richard Miller, Director of Membership at NFRC.
The material, available exclusively to members via their Member Portal at NFRC.co.uk, is designed for Members to use directly. It should help raise awareness of the process their business has successfully gone through to become an NFRC Member, explaining that it requires a thorough vetting process and ongoing inspections.
“Choosing an NFRC Member means choosing a professional, competent business that has access to the latest industry guidance and is up to date with regulations”, said Richard.
NFRC encourages its members to utilise the graphics and video to help their business stand out against rogue traders and demonstrate their commitment to high quality, professional, and competent roofing.
“NFRC Membership is a core USP in a market where roofing rogue traders are operating. By providing these materials we are making it easier for our members to position themselves firmly as one that operates above the average national standard”.
By providing exclusive NFRC branded material for members to distribute, NFRC hopes its Members can also help raise awareness to potential customers and clients of the importance of choosing a roofing contractor that is legitimate, vetted, and registered.