NFRC News Detail

  • Sponsorship and Advertising Sales Manager

    by NFRC Operations | Feb 19, 2018

    Sponsorship & Advertising Sales Manager

    Department: Marketing and Communications

    Reporting to: Head of Marketing and Communications

    Main contacts:

    Internal: All NFRC departments and Regional Managers

    External: NFRC member contractors, joint venture partners, NFRC Supplier members, construction industry manufacturers and service providers, merchants and other stakeholders.

    Major Objectives:

    • To design and create a sales framework by which financial targets are set and achieved in agreement with Department Head
    • To ensure that a clear and concise customer offer is developed and delivered through the use of all marketing and communications channels
    • To manage and deliver the commercial sponsorship income from the UK Roofing Awards
    • To develop and deliver media and advertising revenue for a roofing sector online magazine website.


    Strategic Management

    • To develop and maintain appropriate business systems, working with other departments e.g. Membership and Operations
    • Establish and implement a strategy for enhancing the levels of commercial marketing income both on and offline
    • Proactively identify statistical trends, using this information to develop a robust commercial business plan and to act on this intelligence appropriately
    • Work with the Regional Managers to ensure there is a single cross federation sponsorship offer
    • Responsible for effective partnering with third parties, to grow the sales base and commercial pipeline
    • P&L responsibility and management for the commercial targets attached to activity
    • Drive commercial growth to agreed KPI’s.

    Operational Management:

    • Manage all commercial marketing and sponsorship arrangements and relationships
    • Manage and improve the current suite of sponsorship opportunities
    • Manage and continually improve the processes employed within the business to ensure effectiveness and to demonstrate our commitment to excellence, creating new process where required
    • Attend and contribute effectively to team management meetings, providing statistical updates on progress against KPI’s
    • Liaise internally with other departments and aid in the ongoing development and implementation of upgrading and updating the CRM, relevant integrations and data analysis
    • Ensure effective engagement with existing commercial partners and maximum retention
    • Proactively develop our online offering (with Marketing & Comms colleagues) to ensure effective outreach and appropriate data gathering to identify opportunities and to minimize risk
    • Monitor and analyse the effectiveness of the website in terms of page impressions, time on pages and other relevant data
    • Continually identify, analyse and where appropriate, implement new systems to streamline the business/add to the bottom line
    • Prepare Senior Management team and Board papers (where required) to deadlines, on matters relating to advertising and sponsorship sales, in consultation with the department Head
    • Attend and contribute towards internal meetings and other Board/Working Parties/Focus Groups as and when required.


    • Work with the Membership team to ensure clear and concise communication flow to the registered contractors plus outreach work to the wider environment and industry

    Attendance at events

    • Attend NFRC functions within both the UK and internationally as and when required, which may require overnight stays
    • Give effective and professional presentations as and when required and communicate positively and effectively with commercial leads and other stakeholders as appropriate


    • Develop friendly, positive and supportive relationships with external and internal members
    • Act upon commercial pipeline leads, comments and suggestions
    • Meet and exceed service standards for members of the team, both internal and external


    • Carry out any other duties as may reasonably be requested by the Department Head
    • Work in such a way as to minimise the risks to the information technology environment safely, securely and confidentially, adhering to GDPR at all times
    • Have regard for own actions and those of others in the interests of safety.
    • Demonstrate a commitment to and (where possible) an involvement in NFRC quality initiatives to include training and accreditation.

    Person Specification


    • Experience in the design and delivery of sponsorship and advertising packages
    • Knowledge of construction industry and those providing services in to that industry
    • Customer Relationship Management

    Personal Qualities

    • Practical Self-starter with high degree of initiative and positive attitude
    • Strong work ethic
    • Ability to take and retain ownership and responsibility
    • Effective team worker
    • Professional and credible within the organisation
    • Strong customer focus
    • Process driven


    • Excellent written and spoken English
    • Ability to plan and manage complex activity schedules
    • Good project management
    • Good negotiation, influencing, relationship building and persuasion
    • Numerate and analytical
    • Knowledge of PowerPoint, and adobe packages (desirable)
    • Excellent presentation skills
    • Proven experience of utilising social and online media platforms a sales and delivery tool, with the ability to deliver content for these.


    • Management within a sales and sponsorship environment
    • Management within a membership environment
    • Experience of developing and delivering commercial business plans
    • Management and accountability of multi-party relationships
    • Knowledge and use of 3rd party CRM systems
    • Budget Management


    • 2:1 Degree or higher grade in a suitable discipline

    ​Closing date for applications is ​Friday 2nd March 2018. Please send your cover letter and CV to


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